Berkley - Krej - 100

The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column, only to fall backward towards its target. The Berkley Krej FFS Jerkbait 100 is designed to work well with forward-facing sonar, combining an ascending action and back slide on the fall to give anglers better control and more time in the strike zone.

Krejing is a method that helps anglers monitor the fish's reaction and adjust their bait accordingly. You can move the bait up and away from the fish to imitate a natural fleeing motion or towards the fish to trigger reaction strikes. Berkley's Krej FFS Jerkbait is specifically optimized for forward-facing sonar (FFS), meaning you can position it directly in front of the fish and keep it there until they bite.